Executives should work with their data engineers to identify creative ways to discover new generative AI solutions and assess which solutions are likely to bring the most value to the company. Generative AI is still in its infancy and companies must think outside the box to identify unique or hidden applications that will provide unique competitive advantage.
To get started experimenting to find new use cases, leaders need to ask themselves four questions:
- Where do we have underutilized data that is critical for our business functions?
- Can this data be easily used to fine-tune an existing generative AI model?
- Can we transform this data into another format (from numerical data to visual data, for example) to leverage existing generative AI systems?
- What outputs do we expect and where in our organization could these outputs be used?